MARABOU PISTCHIO
Marabou, Sweden’s most beloved chocolate brand, recently extended their range with the addition of a new limited edition flavour: pistachio, caramel, and sea salt. I had the opportunity to design the packaging, which after a very successful release, became a permanent part of the Marabou range.
Studio: Design Bridge
Creative Director: Nik Bedford
Designer: Claire Hammond
Initial concept sketches
These are three of the concepts that I presented to the client after one round of exploration. Each was created with a different aspect of what pistachio represents to people; should we be leaning into the nostalgia of eating pistachio ice cream on a summer night? Referencing the pistachio’s Mediterranean roots? Or can we boldly dress up Marabou’s iconic circle shape language as a pistachio?
The third route was selected as the preferred design for further development.
Promotional Visuals
These visuals were created by third party agencies in order to promote the new flavour.