During my 2020 internship at Design Bridge, I had the opportunity to work on the concepting phase of the pack design for Smirnoff Pink Lemonade limited edition. Inspired by pink sunsets over Miami Beach and the bright neon lights that come out after the sun goes down; packed full of lemon, strawberry and raspberry flavours, Smirnoff Pink Lemonade is the new drink of the summer.

Studio: Design Bridge
Creative Director: Mike Perry
Designer: Rebecca Clarke
Designer: Jaclyn Munck
Concept: Claire Hammond